💰Freelance
2024
UX
Website + Branding
Website
Brand Idendity Revamping and Website Development for VA Car Detailing.
Brand Idendity Revamping and Website Development for VA Car Detailing.
Brand Idendity Revamping and Website Development for VA Car Detailing.
VA Car Detailing, a local Ottawa/Gatineau business, needed to strengthen its brand identity and online presence since they've been active on social medias, but didn't have a website to their name. I was contracted to revamp their logo and business cards, and to design a modern website. This project aimed to enhance their professional image, improve customer engagement, and drive growth in a competitive market.
VA Car Detailing, a local Ottawa/Gatineau business, needed to strengthen its brand identity and online presence since they've been active on social medias, but didn't have a website to their name. I was contracted to revamp their logo and business cards, and to design a modern website. This project aimed to enhance their professional image, improve customer engagement, and drive growth in a competitive market.
Role
UX/UI Designer, Web Developper
Industry
Local Business, Auto Detailing
Car Detailing
Duration
2 months
Empathizing to understand the needs of VA Car Detailing
Once I was contracted by the two co-owners of this local business, I planned a virtual meeting on Zoom with my client. From there, we learned a little bit about each other and I asked a list of open ended questions to dig for needs, objectives and current frustrations.
Once I was contracted by the two co-owners of this local business, I planned a virtual meeting on Zoom with my client. From there, we learned a little bit about each other and I asked a list of open ended questions to dig for needs, objectives and current frustrations.
From there, I made a list of objectives for my work with them :
From there, I made a list of objectives for my work with them :
Need a Website that will represent their business, services and the results of their work
Need a Website that will represent their business, services and the results of their work
Need a revamped logo and brand identity to be more professional
Need a revamped logo and brand identity to be more professional
Promote their social medias pages
Promote their social medias pages
Need a more efficient and automatic way for their clients to request a service / quote
Need a more efficient and automatic way for their clients to request a service / quote
Want their website launched before summer
Want their website launched before summer
Want to feel proud of their image
Want to feel proud of their image
Improve their web presence and bring new clients
Improve their web presence and bring new clients
Want to show lots of visuals of their work
Want to show lots of visuals of their work
Competitive research (Benchmarking)
After discussing the project with the client, I realized he hadn’t fully envisioned his website’s design. This led me to conduct thorough competitive research and benchmarking, examining local auto detailing sites to identify essential features and design elements that would ensure his website’s success. My goal was to make his website stand out from the rest and look better than all of his competitors.
Here is a list of the websites I assessed, along with the key points I identified from each of them:
After discussing the project with the client, I realized he hadn’t fully envisioned his website’s design. This led me to conduct thorough competitive research and benchmarking, examining local auto detailing sites to identify essential features and design elements that would ensure his website’s success. My goal was to make his website stand out from the rest and look better than all of his competitors.
Here is a list of the websites I assessed, along with the key points I identified from each of them:
They have a efficient way to book a service online, lots of information about their services. Website has little to no personality and isn't aesthetically pleasing.
They have a efficient way to book a service online, lots of information about their services. Website has little to no personality and isn't aesthetically pleasing.
There is a clear brand identity and feels personnalized. Accent on their credibility with the use of Reviews and Testimonials. Special packages and gallery of pictures with their result pictures.
There is a clear brand identity and feels personnalized. Accent on their credibility with the use of Reviews and Testimonials. Special packages and gallery of pictures with their result pictures.
Modern and clean aesthetic brings credibility and trust to the company. Have information about their services. Using a form to get a quote for a service.
Modern and clean aesthetic brings credibility and trust to the company. Have information about their services. Using a form to get a quote for a service.
Reflecting on my competitive research, I identified a list of insights that will be integrated into the website to ensure its quality.
Reflecting on my competitive research, I identified a list of insights that will be integrated into the website to ensure its quality.
Displaying real client reviews to increase trust and credibility
Displaying real client reviews to increase trust and credibility
Having lots of result pictures to display the quality of the work
Having lots of result pictures to display the quality of the work
Unique and personalized brand identity
Unique and personalized brand identity
Lots of information about the services to help the client through their choice
Lots of information about the services to help the client through their choice
Having special packages that are useful for clients
Having special packages that are useful for clients
Integration of their social medias on their website
Integration of their social medias on their website
Form to request a service, make the process easier for their clients and themselves
Form to request a service, make the process easier for their clients and themselves
Navigation promotes a service request with the help of CTA's
Navigation promotes a service request with the help of CTA's
Brand Identity
VA Car Detailing wanted to focus on giving a luxe, professional and premium feel to their image. They already wanted a specific color palette which does exactly that. Like requested, I took their brand identity and applied it to two different logo concepts.
VA Car Detailing wanted to focus on giving a luxe, professional and premium feel to their image. They already wanted a specific color palette which does exactly that. Like requested, I took their brand identity and applied it to two different logo concepts.
Concept 1
Concept 1
Concept 2
Concept 2
I decided to create two logo concepts to give my client the opportunity to choose the style he prefers. The first version has a simpler, fine-line look, while the second is bolder and more playful. Both designs maintain a clean and professional appearance. Later, the client chose the second concept.
I decided to create two logo concepts to give my client the opportunity to choose the style he prefers. The first version has a simpler, fine-line look, while the second is bolder and more playful. Both designs maintain a clean and professional appearance. Later, the client chose the second concept.
Choice of the client
Choice of the client
From there, I designed a business card for my client, which will allow him to network confidently with potential clients and easily promote his business, his social media pages and his new website.
From there, I designed a business card for my client, which will allow him to network confidently with potential clients and easily promote his business, his social media pages and his new website.
Userflow
With my client's brand identity fully revamped and research completed on key website elements, I began the website design process by creating a user flow outlining each page to be included. Due to a tight deadline, I proceeded without extensive user research at this stage of the design.
With my client's brand identity fully revamped and research completed on key website elements, I began the website design process by creating a user flow outlining each page to be included. Due to a tight deadline, I proceeded without extensive user research at this stage of the design.
Prototyping
Feeling very inspired for this website, I jumped straight into creating a high-fidelity prototype on WordPress. The website was developed in close collaboration with the client through regular progress discussions, which made skipping the wireframing stage feel seamless and without impact on the project.
Last few iterations and approval for launch
Once I completed designing all of the pages, it was time for the client to validate everything before the final launch of the website. We met one last time to look through each page and element on the website and he was super happy and satisfied about the result. The next day, I finally launched the website.
Outcomes from my work
Significantly enhanced their online visibility and trustworthiness with a polished, professional website.
Clear display of services and brand identity communicates VA Car Detailing's value effectively.
Optimized quote request form that resulted in 12 new clients in the first week.
High client satisfaction, leading to recommendations to other businesses.
Improved my communication skills, time management, knowledge in web design and business.
Significantly enhanced their online visibility and trustworthiness with a polished, professional website.
Clear display of services and brand identity communicates VA Car Detailing's value effectively.
Optimized quote request form that resulted in 12 new clients in the first week.
High client satisfaction, leading to recommendations to other businesses.
Improved my communication skills, time management, knowledge in web design and business.
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🥇Winner
2022-2023
UX
Website
TIM Outaouais
In a college web design competition, my design secured first place out of over 50 classmates. This achievement led me to launch my first website with guidance from my mentor, and I was awarded an iMac as a prize for my work.
🤝 Volunteering
2023-2024
UX
Website
iGEM Outaouais
iGEM Outaouais
As part of the multimedia team, I designed and published the website for iGEM Outaouais, a local multidisciplinary team competing in the international competition of iGEM to develop biotech solutions for environmental challenges.
As part of the multimedia team, I designed and published the website for iGEM Outaouais, a local multidisciplinary team competing in the international competition of iGEM to develop biotech solutions for environmental challenges.
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Personal Portfolio 2022-2024
Copyright © 2024 UXBoult. All rights reserved.
Personal Portfolio 2022-2024
Copyright © 2024 UXBoult. All rights reserved.